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How xG stats benefit football punters more than operators
There is a well-known saying that “the best prediction of future behaviour is past behaviour”. When applied to sporting contests at a high level it obviously makes sense – better teams and players...
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Tech talks: Bringing ChatGPT into our industry
In its essence, ChatGPT is an AI module that was developed at the close of 2022. Having a ready-made AI tool might sound like a massive step into the future, but first, let’s deal with the principal...
View ArticleAI-driven startup Rithmm launches with goal to empower bettors
A new AI-driven startup is aiming to bring predictive-analytics modeling to bettors as Rithmm, a Boston-based company with MIT roots, which formally launched its sports betting application on 14 March....
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The role of UK igaming payments in player acquisition and retention
The true extent of the role of payments for player acquisition can be seen in data from our latest All the ways players pay report, which surveyed online sports bettors in the UK, US and Ontario,...
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Technology’s role in responsible gambling is a critical one
The gaming industry and technology have been soulmates since the 1990s. Harrah’s, in particular, was an early leader for its closed-loop marketing process. As a case study from the late 90s noted:...
View ArticleTennessee sports betting regulator defers to legislature on official data...
The Tennessee Sports Wagering Advisory Council (SWAC) effectively punted its position on the state’s official league data mandate for sports betting operators in a 1 March meeting, instead deferring...
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2022 was a difficult year for crypto, will 2023 be better?
Since bitcoin’s (BTC) inception in 2009, around 20,000 altcoins have been produced, with a total market cap of over $1tn. Despite the current turbulence in the crypto market and rising interest rates...
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Going to the Opera
Everyone knows that Africa is a large market with huge potential but it’s one with an evolving and challenging regulation, infrastructure and technology landscape. In time, things will mature, but...
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Crypto corner: From pay-to-play to play-to-earn
For long-term gamers, the concept of levelling up an account until it has real-world value is nothing new. Many may remember the early days of MMORPGs, when accumulating gold, winning high-level items,...
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If Fortnite can, why can’t we?
2023 will mark the fifth anniversary of the release of Fortnite, not just an era-defining battle royale game, but a global cultural phenomenon which shows few signs of abating. At any given moment,...
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Technology strategy and prop bet success go hand in hand
Prop bets are enjoying unparalleled levels of engagement and the phenomenon still has huge potential yet to be realised. The World Cup provided the perfect platform for increased interest in these...
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Innovation and tech advancements are key to the future of the betting sector
On the surface there has never been a better time for sports betting. Technological innovation, global sport popularity and positive changes in the regulatory framework in populous territories, such as...
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Tech talks: Meeting next gen casino demand
The next generation of players has a number of key elements. Born in the digital era, raised on video games, primary communication through social media, and purchasing decisions based on influencer...
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Can you be sure you’re secure during the 2022 FIFA World Cup?
About $35bn is set to be wagered on the 2022 FIFA World Cup, up 65% on the previous event, according to analysts at Barclays Plc. Apparently, the scheduling of the event at the end of the year, rather...
View ArticlePromoted feature: Unlocking the full potential of the metaverse
Since Facebook announced its rebrand to Meta in October 2021, the metaverse has been a hot topic for many. Is the metaverse real? Is it just sci-fi speculation? We’re here to break it down for you. The...
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How automation tech can cut through marketing noise
The World Cup is huge and reaches an audience of billions worldwide. There may be some grumblings among fans about this year’s competition being played in the winter, but it remains a massive...
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